Conceptual
Having sites businesses all the more investing in the fresh technologies and you may applications so you’re able to make other sites attractive, societal and entertaining that have age-shop people, quicker is known concerning profits motorists for one type of e-store, namely online dating sites. Online dating sites try characterised by customers’ heavier use of thinking-demonstrations and high-frequency out of peer-to-peer relationships on aim of in search of someone. But not, the particular contribution in order to dating sites’ enterprise performance are uncertain. This short article is designed to empirically see the effects of the two customer-centered websites functions: consumer care about-presentation and you can peer-interactivity into the firm-results playing with study out of good Chinese dating website. Brand new conclusions prove the crucial character away from worry about-demonstration getting a dating internet site, in which it significantly affects the degree of fellow-interactivity, people to one’s profile webpage, and you may business show.