Since the shopping on the internet and you may trading proliferate, it looks obvious we is encountering real time, individual face much less apparently for the trade. As an alternative, we’re met by the company logos out-of faceless, digital monoliths particularly Amazon, Netflix and you will Yahoo. At first glance, so it appears to be an organic outcome of brand new increasingly wired industry around us all. But what in the event the anything required to industrial triumph has been inadvertently missing from the steady migration off human so you’re able to digital relations?