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“I love they Brush”: Brazilian Waxing and you may Postfeminist Subjectivity Certainly one of Southern Western Beauticians during the London

“I love they Brush”: Brazilian Waxing and you may Postfeminist Subjectivity Certainly one of Southern Western Beauticians during the London

Associated Studies

The initial efforts shown from the analysis are part of the brand new article/Additional Procedure, then questions is directed on corresponding publisher.

Abstract

Postfeminism is an excellent neoliberal sensibility you to finds womanliness within the body, thereby imploring female so you can usually labor with the, display and you may abuse their bodies. This aesthetic labor are made available to female just like the freely picked and strengthening. Brazilian waxing was exemplary aesthetic labor geared towards the new thinking. Instructional literature towards visual work generally speaking, and you will Brazilian waxing specifically, looks at light and you will middle-group lady, since this group of people is the putative subject regarding postfeminism.