Once the chatted about, old women report that as their looks ages it find themselves undetectable, ignored, irrelevant and you will deal (age.g., Ward et al., Solution 2008 ). It is according to common bad stereotyping you to couples many years having dependency with incompetence, for example, forgetfulness, inflexibility and you will failure understand the new suggestions (Dougherty ainsi que al., Solution 2016 ). Females feel a tension anywhere between trying to stop such as for example bad outcomes from signaling what their age is, and anxiety about are mocked just like the “lamb dressed because mutton” when they try to conceal it (Bytheway et al., Admission 2007 ; Clarke & Korotchenko, Ticket 2010 ).
Society needs that ladies remain lookin young and you may attractive when they are to hold social status, however, on the other hand that they “years gracefully” – some other popular title – and therefore deems since embarrassingly undignified people attempts to look youthful and means older females will be slowly fade regarding consider. How and why, following, would people negotiate incompatible personal norms and societal criteria so you’re able to each other security and you can contrary-shelter? And just how perform they experience impression they’ve dropped nasty out-of others’ requirement?